How Small Business Can Benefit From Big Data

Big Data consists of large databases that one can analyze for industry trends and patterns. The technology presents a set of applications and tools to effectively utilize and manage large data sets. Experts widely believe that Big Data introduces new business opportunities on a regular basis. Information is the biggest asset to any company these days and organizations are investing significantly in data accessibility that provides valuable insights related to potential customers. Even SMBs are showing a growing interest in the same so that they can stay ahead of the competition at all times. Business is all about understanding the needs of your customers better than your competitors. Identifying, collecting, and analyzing databases all extract actionable insights that allow SMBs to capitalize on opportunities such as creating new experiences, products, and services. For this to happen, they must study competitor strategy and innovate accordingly.
Staying relevant in a highly competitive market requires extraordinary efforts and a unique selling proposition (USP) that provides something of value to customers. Analyzing and aggregating industry data opens a whole new world of possibilities, including untapped niche markets and factors that determine customer loyalty. Datasets largely contribute to overall organizational success and today, we have listed some common benefits that you can reap from doing the same.

Treat Data As An Asset

Every business generates data almost every day, be it from social media pages, websites, direct product reviews, or online transactions. As an entrepreneur, you should focus on how your specific product, solution, service, or idea helps customers. For example, running a pharmaceutical company means that you would be interested in knowing the effects of medicine on long-term patient care. Secondly, analyze responses and feedback to strategize effectively. Utilize Big Data as an asset if you wish to stay competitive in the long run.

Enhance Customer Retention

Attain every possible insight into your customers’ preferences with a detail-oriented focus on the local market. Look into digital footprints that contain information about their beliefs, shopping habits, likes, and dislikes. Tailor your offerings according to client demands and tweak your strategies occasionally so that you can surprise the competition. Make sure that your business stays connected to customers at every touchpoint by valuing their opinions and consistently introducing innovation in your products and services.

Realize the Market Appetite

In today’s rapidly growing market, you should not rely on instinct alone when deciding what products or services to introduce. Take advantage of demographics and determine whether your customers would agree to pay a certain amount for an offering. Scale-up web data to get an even more accurate picture of the market and evolving customer demands. Before launching a new product or service, conduct research to determine if the market is ready for it or not.

Maximize Value of Data Generation

The process of data generation and evaluation is on the rise today. A massive amount of information is available for SMBs to make sense of analytics from a broad perspective which aids in time and mission-critical decision making.
Customer segmentation is another important aspect of Big Data as it enables SMBs to conduct marketing and advertising campaigns in a more effective manner.

Network with the Right People

For a small or medium-sized business to flourish, the secret sauce is to work with the right team. Big Data needs to be at the forefront of hiring the right resources for a job. It plays an integral role in helping HR departments recruit the right person for every profession as the future of a company depends on the people working there.
Implementing data analytics reveals a lot about candidates from talent pools when it comes to hiring processes. One such example is Forbes where the Human Resource Council has suggested the use of Big Data technology in hiring the perfect employee.

Employee Training and Development

Big Data technology is useful in reviewing the effectiveness of employee training and performance. Data analytics provide real-time numbers on the usefulness of various techniques and SMBs can easily customize metrics according to each individual. For example, a company can create a great learning management system and ensure knowledge retention. This means there will be no more paperwork to deal with when it comes to evaluating candidates.
As businesses can instantly review performance, there is no wasted time and effort in the entire process. Moreover, one can add the results to an existing knowledge base and utilize them for improving performance in the long run. SMBs can provide authorization to concerned departments to view results for better coordination and decision-making practices.


Big Data has changed many lives for the better and there are no signs of it slowing down in the near future. Technologies such as Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), and robotics are expected to lead the upcoming revolution. These will significantly help enterprises, especially SMBs, in gathering information and carrying out predictive analysis so that they can effortlessly address tech challenges along the way. After all, it is all about how effectively and efficiently companies extract data and convert it into valuable analytics.
For further details, we advise you to connect with one of our experts and receive a customized solution as per your unique requirements.

An Ideal Plan For Implementation Of Big Data Analytics

Big Data Analytics best practices are useful for enterprises looking to extract actionable insights from user data that they collect through various channels. Data-driven solutions ensure infrastructure security and make it possible to perform effective market segmentation and capital allocation. There are multiple factors involved in the implementation of Big Data analytics and we would like to go through them one by one.

What are the Key Metrics?

The most essential factor is to identify the key metrics that must be monitored for your project. Then, decide the kind of data that is relevant for your business. For example, conversion rates will be the center of interest if you work on market segmentation. Similarly, analyzing a website means that bounce rates will matter. In any case, because metrics constantly change, it is always a good idea to pinpoint and analyze them for increasing the chances of project success.

Preventing Human Error

Overlooking small aspects can lead to losses in the thousands because many critical decisions are taken based on data analytics. On the other hand, missing out on small data details, resources, merging rogue or inaccurate data, and uncalculated fields could compromise a complete data model.

A Great Dashboard

Creating a clear dashboard that offers transparent and visible details is the next step in the data analytics process. For this, stakeholders must understand advanced data designs and the hierarchy and relation between different fields. Focusing on these elements alone makes it very simple to design a simple and intuitive dashboard that works for everyone.

Choosing a Tool

A business analytics tool needs to handle huge chunks of data and create useful visualizations. Although most tools offer similar features, you must conduct thorough research to match the ideal one to your needs. For example, while visualization tools provide an understanding of the importance of data in a specific context, they may not be of much use when it comes to handling large databases. In addition to feature comparison, you should also settle for an option that best suits your budget.

Involve the Experts

Do not hesitate to ask business professionals or Big Data experts for suggestions before deciding to purchase any Big Data tool or implement a specific technique. Take note that approaching analytics from a business point of view is entirely different from an IT perspective. In any situation, seek recommendations from those who truly understand the value of Big Data in transforming businesses.


It is all about the needs of your enterprise and how Big Data would be useful for your organization. While usage varies from company to company, data analytics provides great insights that are suitable for repeat use especially when you have to conduct qualitative or quantitative research. For example, if you are running a marketing campaign for an online store, analyzing its customers or target audience’s interests greatly maximizes the chances of improving sales levels. How is this so? The relevant Big Data Analytics helps you create products or come up with promotions that are more likely to pique customers’ interest and impress them. Overall, it is more about involving your teams while deciding to implement Big Data and work smart in the long run.